Case Study

Online Brand

Brand Identity + Website Design + Development

Create identity and online marketing platform.

Denver, CO

An overseas printing broker eliminating the guesswork and potential pitfalls associated with printing overseas

Year
August 2012 - December 2012
Activities
Branding, Digital Marketing, Web Design, UX, Photog, Video

Opportunity

Project Summary

A former colleague of mine started a print brokerage company leveraging a partnership with a Chinese vendor we utilized in the past to produce printed publications. I had the opportunity to design and create a visual identity and simple website that would establish this new international print broker startup in Colorado. I conceptualized and created the brand identity and developed a simple online presence with a landing page, several informational pages and some SEO marketing needs.

Approach

I conceptualized a logo that would tie together the mountain vistas of China and Colorado to subtly communicate the connection through a distinguished logo mark. Collaborating closely with the business owner we developed a brand vision, visual identity, go-to-market online strategy and launched a new website to solidify an online presence and entry into the free agent market space.

Solution

I produced a unique visual identity and brand voice to market a newly launched website and free agent in the international print brokerage market space. The simple branding and digital first presence set the stage for a successful remote international freelance operation.

Impact

By keeping business operational costs low with a digital-first focus and dropship business model we successfully created the international print broker identity. Through optimized SEO practices we were able to establish the online company and leverage the digital space and free agent markets.

Step 4

Design Refinements Photo

Step 5

Dieline Creataion / Structural Dev Photo

Step 6

Print Production / Finished Art Photo