Wild Creative. Leader. Change Agent.

Makayla Braden — A.K.A. "Mak" (Spelling is hard)

Creative Disruption

Design Industry Mover & Shaker

Denver, CO

Creatively disrupting traditional confines by pushing boundaries and radically shifting the industries I’m serving through purpose driven design.

Dann Petty imagePDF Resume
Make Waves, Move Mountains
Keep challenging
Always innovating

About

MakbRAD Designs, LLC

Constantly questioning and pushing boundaries maintains a growth mindset that fosters creativity through discomfort. We are emerging disruptors operating on the cutting edge of democratized design by radically shifting the industries we serve with innovative solutions that challenge the status-quo. Makayla is an experienced creative professional and budding entrepreneur navigating a new direction in pursuit of positive impactful change through design and collective action. An adventurer at heart she unites her passion for the outdoors with creative curiosity to deliver impactful solutions that unite brands and community. She blends disciplines with a global filter to leverage design theory in storytelling and solving problems to cement long-term impact.

Hats Worn

Process Change Agent & Innovator
Operational Optimization
Modern Digital Best Practices
Global Minded + International Teams
Acquisitions & Team Transitions
Process Automation

Life Fervor

Outdoor Activist & Mountaineer
Philanthropist
Sports + Outdoor Industry
Intrepid Explorer + Adventurous Risk-Taker
Life Learner

Core Skills

Creative Direction

Print, Digital & UI/UX

Training & Leadership

Workflow Optimization

Business Dev Strategist

Web Development

Market Trends

Data Analysis

Storytelling

Copywriting

Soft Skills

Communication

Problem Solving

Critical Thinking

Collaboration

Hard Skills

Conceptual + Strategy

Migrations/Integrations

CMS / CRM / LMS

Rapid Prototyping

Bootstrap
CSS 3
HTML 5
Foundation
PHP
JQuery
Javascript
SASS / SCSS
React
LESS / BEM
Angular
Ajax

Education

Colorado State University
FORT COLLINS, CO | colostate.edu

2005-2009

Bachelor of Fine Arts — Concentration Graphic Design

Minors:
Art History
Media Studies

University of Wesleyan Nebraska
Wayne, Nebraska | nebrwesleyan.edu

2004-2005

College Credit Electives — Part-Time in High School

English

Wayne State College
Wayne, Nebraska | wsc.edu

2004-2005

College Credit Electives — Part-Time in High School

Art History
History

Adobe
Sublime
Subversion / SVN
TextWrangler
Invision
Sketch
MAMP
Apple / MacOS
PC / Windows
Microsoft Office
Google Drive
Cloud

Careers

MAKBRAD DESIGN

DENVER, COLORADO | makbraddesign.com

2009—Present

CREATIVE DIRECTOR

Designer • Owner • Business Development • Marketing • International Teams

STACK SPORTS

HQ in Dallas, Texas | stacksports.com

2017—2019

DESIGN MANAGER | HEAD OF INTERNATIONAL PHILANTHROPY PARTNERSHIPS

Creative Direction • Strategist • Product Expert • International Teams • Operational Management

Integrated 7 platforms with 40+ products into a single cohesively designed family suite.

Piloted new universal product merging 7 unique platform digital offerings & features.

Optimized and modernized digital workflow reducing turnaround time by 70%.

SDI CAMPS & RACES

HQ in Lafayette, Indiana | sdicamps.com | sdiraces.com

2012—2017

CREATIVE DIRECTOR

Leadership • Marketing • Business + Product Development • UI/UX • Operations • Development

Modernized digital operational workflow growing the company while saving $45,000.

Pioneered business development and scaled website products & services by 80%.

Enhanced user experience with mobile registration boosting online adoption 25%.

SCHOOL DATEBOOKS

HQ in Lafayette, Indiana | schooldatebooks.com

2012 (6 Mo.)

SENIOR MARKETING DESIGNER

Development • Marketing • Canadian Product Expertise • Social Media Management

Propelled product line merge and re-brand of the company during acquisition.

Devised a social media marketing strategy to capture an untapped marketplace.

THE STUDENT PLANNER

DENVER, COLORADO | studentplannerusa.com

2011—2012 (6 Mo.)

GRAPHIC DESIGNER + FRONTEND WEB DEVELOPER

Marketing • Print Production • Web Development • Product Expertise • Social Media Strategy

CREATIVE INSTINCT, INC.

DENVER, COLORADO | creativeinstinct.com

2009—2011

GRAPHIC DESIGNER

Motion Design • Advertising • Marketing • Chinese Vendor Relations

CUSTOM TRADING CARDS

DENVER, COLORADO | customtradingcards.com

2009—2011

GRAPHIC DESIGNER

Graphic Designer • Website + CMS Management • Animated Web Graphics • Content Curator

COLLEGE AVE MAGAZINE

FORT COLLINS, COLORADO | collegeavenuemag.com

2006—2009

EDITOR-IN-CHIEF + ART DIRECTOR

Designer • Editor • Copy Editor • Sales • Distribution • Partnerships • Production • Vendor Relations

CREATIVE SERVICES

FORT COLLINS, COLORADOO | rockymountainstudentmedia.com

2008 (3 Mo.)

GRAPHIC + ADVERTISING DESIGNER

Advertising Design • Sales • Publications • Media • Internship

ROCKY MTN COLLEGIAN

FORT COLLINS, COLORADO | collegian.com

2008 (3 Mo.)

AD PAGE LAYOUT DESIGNER + NIGHT EDITOR

Layout • Copyediting • Publications • Newspaper • Night Editor • Production + Vendor Relations

Professional Mentions

Exhibitions

2020 COMING SOON!
16th CIIPE October 2009
Global Water Colloquium: From Conflict to Sustain. March '08

Leadership Training

Stack Sports September 2018
LeaderShape CSU SLiCE May 2008
RMSMC January 2008

Recognitions

Associated Collegiate Press - Design of the Year '09
National Finalist Columbia Scholastic Press Association '09
2nd Place Illustration Rendering Photographic Material '09
2nd Place Design Portfolio, General Interest Magazine '09
Cert. of Merit Illustration Complements Accompanying Copy '09
Cert. of Merit Photo that Illustrates Accompanying Copy '09

Volunteer

Professional Mantra

Change-the-world, disrupt-the-status-quo, always-innovating ethos.

Git / Github
JIRA
Bitbucket
Trello
Asana
Atlassian
Firefox, Opera, Safari, IE
Google
Mockups


Writemaps
Salesforce
Basecamp

Languages

English (Mother tongue)

Spanish (Daily Practice)

French (Un petit peu)

German (Lernen)

Diverse industries, clientele, and design disciplines showcased throughout my roladex.

Versatile Clientele Case Studies

Duke Basketball Camps Coach K
Purdue University
Michigan Athletics
Tennessee Athletics
Army West Point Athletics
Nike EYBL
National Fastpitch Coaches Association (NFCA)
Premier Girls Fastpitch (PGF)
Amateur Athletic Union (AAU)
KitchenAid
Nexgrill
US Soccer
JennAir
USAF
Newman Center Presents
Alderac Entertainment Group
Grand Teton Lodge
Target
Multiple Regional Teams and Conferences
Sports: Basketball, Football, Softball, Soccer, Snowsports, Hockey, International, etc.

Global Minded

Several years of experience collaborating with international vendors, creating lasting international partnerships and leading dispersed remote international teams. Product translation and collaboration with print vendors in China. Extensive experience building and establishing vendor partnerships, negotiating terms and contracts, collaborating with external creatives, agencies, freelancers, BPO teams (both design and development) and production facilities.

Mentored and shaped the development of a green entry level team in India for 2 years by coaching skill development and training the team to nurture growth during acquisition transition as we replaced junior and senior roles with a green entry level team.

International Connections

India (3 years)
China (2 years)

Australia (2 years)
Mexico (1 year)
Europe (1 year)
Canada (2 years)

Featured Clients

xanterra logo
USA soccer logo
newman center presents logo
cellular recycle logo
rally logo
target logo
NFCA logo
Nexgrill Logo
KitchenAid logo
Stacksports logo
AAU logo

Disruptive Creative

A well-rounded multidisciplinary creative with a versatile skillset.  

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Creative Connection & Collaboration

Wordpress
Webflow
Shopify
WIX
Proprietary Tech
Fly Wheel
WOOCommerce
Squarespace
GoDaddy
Google Sites
Drupal
Weebly

Design Projects + Services

WIDE ARRAY OF DESIGN CAPABILITIES AND OFFERINGS

Packaging

In a consumer age where buyers are inundated with choices and options it's important for your brand to make an attention-grabbing impression and a lasting one to distinguish from the crowd.

Capabilities:

• Die Creation
• Vendor Collaboration
• Print Production

• Packaging Guidelines
• Assets, User Guides, etc.
• Package Design

View All Case Studies

Mentor + Team Build

Extensive experience mentoring, managing, building and leading diverse teams including on and offshore. Affinity for fostering skill development in the underdog for growth.

Capabilities:

• Change Agent
• Workflow + Operations
• Vendor Relationships
• Creative Leadership

• Local, Remote, Offshore
• Mentorship + Guidance
• Team Build + Skill Dev
• Acquisition Transitions

View All Case Studies

Traditional Media

Custom one-of-a-kind illustrations to make an impact for your brand marketing needs. Handmade, nontraditional or digital graphics.

Capabilities:

• Drawing
• Photography
• Crafts

• Sculpture
• Painting
• Mixed Media

View All Case Studies

Resume

Focused on disrupting traditional design boundaries in favor of a more progressive approach to digital design.

Capabilities:

• Digital Creative Direction
• Sports + Outdoor Industry
• Collaboration

• Philanthropy
• International
• Creative Connection

View Experience & Resume

UI / UX / Web / App

Focused on optimizing operations with efficient modern processes. Champion of change disruption in workflow for improved development. Acquisition transitions, building and managing dispersed remote teams.

Capabilities:

• Wireframes + Storyboards
• User Interface Design
• Frontend Development

• User Experience
• Rapid Prototyping
• Social Media + SEO

View All Case Studies

Environmental

Incredible visual means of bringing a space to life with large brand displays, spacial design, booths, etc.

Capabilities:

• Trade Show
• Brand Public Display
• Packaging
• Dielines

• Signage + Billboard
• Space + Installation
• Graphic Design
• Brand sPACE

View All Case Studies

Marketing / Advertising

Marketing and advertising experience across print and digital ranging all the way from sales to marketing campaigns, business / social plan development, launch and ongoing management.

Capabilities:

• Social Marketing Business Plan
• Social Media Management
• Business + Marketing Plan
• Campaigns + Strategy

• Competitive Analysis
• Go-to-Market Strategy
• Marketing Collateral
• Product & Differentiation

View All Case Studies

Publications

Publication design and operational management experience in all aspects of business. Magazine productions, print vendor relations, distribution, and growth.

Capabilities:

• Prepress + Proofing
• Print Design
• Production

• Leaflets, flyers, brochures
• Multi-page Publications
• Operational Management

View All Case Studies

Motion

As the web and website capabilities have evolved, so has the need for motion graphics be it interactive website transitions or features, banners, advertisements, videography or online tutorials and training resources.

Capabilities:

• Motion Gifs, Flash, etc
• Interactive Graphics
• Banner / Web Ads

• Videography + Edit + Tutorials
• Infographics
• Website Transitions

View All Case Studies

Art & Illustration

Creativity is in all aspects of life. Custom-made, unique illustrations either traditional or digital can add flare and spunk to uniquely identify your marketing or design needs.

Capabilities:

• Digital Illustrations
• Traditional Art
• Icons

• Product Packaging
• Merchandise
• Graphic Design, Type, etc

View All Case Studies

Creative Direction

Experience building, developing and leading teams across multiple design disciplines and environments from print to digital and development teams.

Capabilities:

• Creative Solutions
• Problem Solving
• Design Strategy
• Operational Management

• Team Build + Skill Dev
• Mentorship + Guidance
• Product + Design Vision
• Ideation + Concept

View All Case Studies

Brand / Visual Identity

Suite of skills to create and develop a lasting brand for your organization that communicates the sum total of all experiences, impressions and knowledge your users have. Lasting brand connection.

Capabilities:

• Brand Strategy
• Visual Identity
• Logo Design

• Brand Guidelines
• Collateral + Website
• Message + Copy

View All Case Studies
Learn More →

Websites

Custom, template, builder, we design it all.
AAU sports website
AAU Sports
Learn More →

Design Services

Processes, outsourcing, operations and strategy