Leadership • Marketing • Product Design • UI/UX • Operations • Biz & Product Development
SDI Camps is a SaaS camp website and online registration company built to achieve revenue growth through customer acquisition & credit card registration fees. SDI Camps was acquired by Stack Sports in August of 2016 at which point the portfolio of technology & client books expanded to include a full suite of innovative technology platforms.
• Led a team of 3 UI/UX designers, 2 developers and 3-5 interns annually while collaborating with customer service, sales and business owners to deliver all website product design, design operations & services while driving marketing for both SDI Camps and Races (B2B and B2C)
• Scaled product design and service delivery from 20 new website builds to over 100 annually, in my 3 years, while simultaneously decreasing support turnaround time of day-to-day creative operations of 20+ existing clients
• Contributed to company growth from $1.2M to $5M annual revenue by increasing online payments through streamlining mobile-first registration enhancing user experience and increasing adoption. Subsequently this also decreased the number of support calls and manual payment entries
• Lead creative during transition of new acquisition with Stack Sports, formerly Blue Star Sports, an integrated youth sports SaaS tech company (B2B and B2C) featuring a suite of platforms & features supporting eCommerce branding websites, event registration & payment processing