Case Study

Attack the Pipes Lacrosse

Brand Identity + Web Dev

Brand Identity + Web Dev

Denver, CO

Christine Halfpenny enters her seventh season as head coach of the Notre Dame women's lacrosse program in 2018 after leading the Irish to their sixth straight NCAA tournament appearance in 2017

Year
August – September 2013
Activities
Branding, Digital Marketing, Web Design, UX, Photog, Video

Opportunity

Project Summary

Under my leadership at SDI Camps we piloted several new products and services to test lucrative opportunities in the market. One of these services was the branding design for some of these youth sport organizations. In one of these deals I had the opportunity to create a unique logo for Attack the Pipes Lacrosse Camps & Clinics a Notre Dame University sport program. I created a logo for both on and offline use and we simultaneously built their custom registration website.

Approach

With direction provided by the coach and program directors I brainstormed by sketching iconography and terms related to lacrosse. Through ideation process and then digital vector creation we established a logo for them to use for their camps and clinics. We then simultaneously developed their program marketing and registration website which we maintained for them for several years.

Solution

The logo and website are still in use for the organization today. We successfully designed their logo and developed their new website to market their seasonal camps and clinics. The website serves as their marketing and registration platform. The mobile-first website promotes the online registration to their camps and clinics.

Impact

Nearly a decade later the organization is still widely popular and successful financially from their marketing and registration website. The vector logo is still in use on and offline across their channels to promote a nd market their camp and clinic offerings and further grow their brand.

Step 4

Design Refinements Photo

Step 5

Dieline Creataion / Structural Dev Photo

Step 6

Print Production / Finished Art Photo