I will admit I was not as environmentally conscious in my youth as I would have liked, but with age came growth and understanding from perspective outside of the Midwest. While I was working for a creative agency early on a startup company had a hip new product that would market itself as "litter-free lunch" with an objective to stand out on the shelves while making responsible packaging choices. An opportunity to create this new packaging design with the litter'free lunch kit messaging that would distinguish itself from other shelf competitors while conveying environmental responsibility both as consumers and corporate suppliers. The product message and concept we created would be applied to an accompanying advertising campaign.
The brainstorm phase of this project was especially fun given the hip new product and the freedom to use my creative license. I spent some time researching and found most environmental designs to be boring and mostly simple designs using earth tones. Given the demographic and audience being families and kids, I decided to go against the norm and bring in bright colors and fun illustrations to communicate the message. I also conceptualized the product tagline that would later be used in the product messaging "Refill, Restack, Repack" with the accompanying illustrations I created used in the product design. We worked as a team to incorporate the messaging and illustrations into the final design and execution of the final packaging.
The fun colorful illustrative design and impactful messaging was eye-catching while also being able to be printed on a single cardboard sleeve wrap. The final tangible product packaging design stood out on the shelves while conveying the intended message and feelings responsibly in terms of footprint. The catchy tagline and messaging was a hit in successfully marketing their new product and campaign.
A radically different approach to the environmental aesthetic was a hit in marketing their family and kid demographics. The illustrative components and punchy tagline cohesively communicated their message and mission while distinguishing itself from the competitors on the shelves. A fun new product that focuses on circular impacts both as consumer and supplier showcasing how we can do business differently for a better future collectively.
One foot deep in creative and one foot deep in the alpine. Designing solutions to solve big challenges & suffering in beautiful places.
