Opportunity

Project Summary

My partner and I cofounded a micro startup centered on a community-focused bike collective. In the process we decided to create some art to leverage the brand and vibe. In doing so, this bearded hipster was created as a result of explorative work around the logo icon and hipster culture in Denver, Colorado.

Approach

I covered the pre-stretched canvas in gesso and a base layer of orange paint before starting on the outline. Once the base orange had dried I copied over a sketch tracing of the bearded hipster figure icon onto the canvas with pencil. I then added several layers of white to the silhouette icon to create the white on orange effect.

Solution

After brainstorming visual inspiration for a logo identity for our micro startup we decided to create some accompanying art. This piece was completed in tandem with that project as a way to generate awareness and funding for the micro startup.

Impact

A lucky buyer will own the first original canvas version of this piece which will be turned into a print that will be replicated across mediums. The original is one-of-a-kind and will be an awesome addition to any trendy space.