Approach

Through competitive analysis and research of market trends I was able to modernize our product suite while establishing a competitive edge in the market space. This strategy allowed us to scale a viable product while standardizing operations through being a change agent transforming our development workflow to optimize efficiency and expand capacity. We launched a redesign campaign to leverage our niche in the market and develop the business while growing our product and ROI.

Solution

After completing the groundwork behind the market analysis and campaign re-design direction we modernized the logo to simplify the brand and establish a new look and feel. I established a fresh tagline and brand messaging to leverage our unique competitive opportunity. We redesigned and re-positioned the website in tandem with this newly strategized marketing and social media campaign. In doing so we were able to reestablish market dominance, scale our website product family suite and customers while growing the company and doubling in size. Our efforts were fruitful in facilitating a larger later acquisition when we sold SDI Camps to Stack Sports.

Impact

Our re-design and new branding efforts successfully grew our client base and ROI after launch. A few short years later we more than doubled the size of the client base and scaled our services exponentially. The fruits of our labor later rewarded us with a successful sale of the company to a large startup entering the youth sports space.