During my time with SDI Camps and Races I served part-time as head of marketing during our off season. In that time I strategized a new business plan and social media marketing campaign to grow the business. By focusing more efforts on digital and offline marketing we were successful in our business development efforts and saw a drastic ROI.
As director of marketing I collaborated with business owners and partners to establish a strategy for the business plan and supporting marketing campaign. I then spearheaded the design strategy behind that campaign by generating a marketing and business plan and supporting collateral. We researched our market and customers extensively through a comparative analysis to identify industry opportunities. We also focsued on growing the sister race company with these initiatives. After the plan and strategy was defined we launched the campaign on social and offline to put the plan into action.
The final marketing campaign was successful in uniting our on and offline advertising efforts cohesively strategizing our new go-to-market plan. The social media marketing was well received and generated more engagement than we anticipated in this early stage of social. We grew financials and our customer base successfully scaling the business. The campaign cemented our relevance in the competitive field and aided in our later acquisition.
The impact was critical to the growth of the company in the years to come and aided in the sale of the company. We successfully grew financials and our customer base after the campaign in part due to the new digital advertising strategy by way of social media. Our unique product and niche services cemented our dominance in the market space and eventually facilitated our purchase by Stack Sports (formerly Blue Star Sports).
One foot deep in creative and one foot deep in the alpine. Designing solutions to solve big challenges & suffering in beautiful places.
